About / Zemira Jones01 / THE OPERATOR BEHIND EXPONENTIAL
Before Exponential, Zemira Jones spent decades building audiences, leading media organizations, launching platforms, and turning underperforming businesses around.
That experience shaped a way of seeing growth: the visible problem is rarely the whole problem.
01Who is the audience?
02What earns attention?
03What earns trust?
04What changes preference?
05What causes action?
06Where does the process break?
07Who owns the next step?
New platforms. The same need to earn a person’s choice.
03 / EXPONENTIAL, TODAY
Find the constraint. Build the system required to move it.
Exponential is a diagnostic growth firm. We bring an operator’s perspective to the connections between attention, trust, response, and action.
The channels are tools. Tactics follow the diagnosis.
Search · Maps · Reviews · Paid media · Nurture / CRM · AI search · Response · Automation · Conversion
04 / THE EXPERIENCE TRANSFERRED
For Dr. Jose Loza at Leesburg Dental Health & Wellness, the value of the work is both measurable and human.
Captions available in the player.
Watch Dr. Loza describe the results and the difference in his working day.
Callouts follow the video. Select a number to review a claim.
The human benefit: marketing handled, so the dentist can focus on dentistry.
05 / OPERATING DISCIPLINE. MEASURABLE OUTCOMES.
01 / BEFORE · IMG HEALTH CLINIC
IMG Health Clinic was a local Florida practice with very little meaningful search visibility and a limited keyword footprint. After a disappointing prior agency experience, it came to Exponential skeptical of agencies and what another program could deliver.
estimated monthly organic visits
02 / THE SYSTEM WE BUILT
Website content + search optimization.
Research → writing → optimization → publishing
Useful medical content, built over time.
More relevant searches. More ways to be found.
Social-media content / distribution
+Paid advertising
+Reputation work
The blog/content program was the primary catalyst for organic-search expansion. Social and paid media supported awareness, amplification, demand and the broader growth system.
03 / TRANSFORMATION
Estimated monthly organic visits
August 2021 and February 2023 peak traffic estimates are from the same Semrush historical report.
04 / WHY THE BLOG MATTERED
Sustained publishing allowed the practice to become discoverable across more and more relevant medical searches over time.
More ranking keywords meant more searches in which prospective patients could discover the practice.
05 / THE SUPPORTING PROOF
Semrush root-domain trend · selected observations, August 2021–February 2023. These are search terms, not visits or patient counts.
| Report month | Ranking keywords |
|---|---|
| Aug 2021 | 121 |
| Dec 2021 | 2,424 |
| May 2022 | 7,133 |
| Sep 2022 | 9,083 |
| Dec 2022 | 12,408 |
| Feb 2023 | 13,977 |
FEBRUARY 2023 · COMPETITIVE VISIBILITY
1,253More than 1,250 searches put IMG Health Clinic on page one of Google.
396 Top 3 + 857 positions 4–10 = 1,253 page-one rankings.
Representative #1 medical-search rankings.
Semrush keyword difficulty: 70–73 / 100. Higher scores indicate searches that are harder to rank for.
Semrush positions report · December 2021.
06 / WHAT IT MEANT FOR THE BUSINESS
A skeptical local Florida practice went from minimal search momentum to being discoverable across thousands of relevant medical searches—a stronger platform for its next stage of growth.
Near the bottom of the Chicago market.
Then a sustained transformation.
Ten annual observations. The line connects reported values; it does not add intermediate measurements.
Years of underperformance had left WXCD near the bottom of the Chicago market.
Summer 1996
Adults 25–49
Five measured observations. Lines connect observations, not additional data.
Adults 25–49. The final ranking is within the core target demographic, not #3 overall in the Chicago market.
| Survey | Rating | Rank |
|---|---|---|
| Summer 1996 | 1.6 | #21 |
| Fall 1996 | 2.0 | #21 |
| Winter 1997 | 1.5 | #23 |
| Spring 1997 | 2.1 | #20 |
| Summer 1997 | 5.3 | #3 |
Source: original ABC Radio ratings sheet, fax dated October 24, 1997. Market-wide rank positions are shown without competitor identities or ratings. Only the five reported observations are plotted; the insight stage does not assert an intervention date.
One operating discipline. Two national network launches.
01 / THE CHICAGO FLAGSHIP
Schematic distribution paths, not station locations or counts.
Zemira created and led the Chicago flagship operation that helped establish the operating model. ESPN Radio syndicated nationally from Chicago and Bristol, Connecticut.
A Chicago flagship. An operating model built to travel.
The original team photograph anchors the story. Contemporary launch coverage provides the supporting record.
09 / TWO PERSPECTIVES. ONE OPERATING DISCIPLINE.
Different audiences and institutions. The same responsibility: understand the market, set the direction, and make the organization deliver.
Organizations I helped lead, build, operate, and oversee.
Turnarounds, sports media, network-building, and national distribution brought the audience and the operating system into the same frame.
→ NOW
Zemira’s historical role: Vice President of Operations, Radio One.
Urban One is the current successor identity.
Radio One brought another major operating perspective: serving African-American and urban audiences across a large broadcasting organization.
In 2004–2006, Radio One described itself as the nation’s seventh-largest radio broadcaster by net broadcast revenue and the largest company primarily targeting African-American and urban listeners.
Different generations, cultures, formats, and ways of listening.
Radio Disney · ESPN / sports radio · News · Talk · Black talk · Hard · Classic · Mainstream · AOR · Oldies · Hip-hop · Mainstream urban · Urban AC · Black oldies · Gospel audiences · Contemporary commercial jazz · New age · Syndicated programming · Satellite / SiriusXM channel operations
10A / A BOARD-LEVEL PERSPECTIVE
Inner City BroadcastingACQUISITION OF BROADCASTING ASSETSYMF Media
Zemira served as a governing board member and consultant for YMF Media during the acquisition of Inner City Broadcasting assets.
The perspective broadened from running an operation to evaluating its direction, governance, and long-term decisions.
2012 trade coverage listed Earvin “Magic” Johnson, Carlton Jenkins, Jeff Johnson, Ted Bartley, and Zemira Jones in YMF Media’s governing-board / manager group.
10B / LEADERSHIP IN CONTEXT
The names are context. The lasting value is the operating perspective formed inside institutions where decisions affected audiences, teams, and businesses.
Building at scale means aligning an audience promise with the organization responsible for delivering it.
Understanding a community is an operating responsibility. Strategy has to respect the people it is meant to serve.
Board-level decisions connect direction, accountability, and the long-term health of the business.
Operating lessons, not quotations or endorsements.
Training media owners and managers across Africa and Europe meant adapting strategy to each market, culture and institution.
11 / THE WAY OF SEEING
We don’t begin with tactics. We begin by finding where growth is getting stuck. Then we build the system needed to move it.
Talk through what’s getting in the way.